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Black Coral Cocktail Lounge — Brand Identity & Collateral Design

Project type

Brand Design, Visual Identity, Print Design

Black Coral is a conceptual cocktail lounge imagined with a moody, maritime-inspired atmosphere — blending nautical motifs with dark luxury and hints of vintage escapism. This project explores the full visual identity of the brand, including logo design, color palette, typography styling, and thematic patterns.

Deliverables included a primary and secondary logo system, a custom toile-style pattern, a printed cocktail menu, branded matchboxes, and a specialty takeaway bottle design. I focused on building a cohesive aesthetic across each touchpoint, using rich tones, contrasting textures, and editorial-inspired layout choices to reflect the brand’s upscale but unconventional tone.

© 2025 by Angie Hoch 

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