PM Connect - Rebrand

This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address.

The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.

Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.

PMConnect brings together the perfect blend of sophistication and ease, making networking not just productive but enjoyable. The logo reflects the vibrant, mid-century modern aesthetic of downtown Scottsdale, with sleek lines and clean typography that evoke a polished yet approachable vibe. Designed to appeal to professionals seeking meaningful connections in a relaxed, inclusive setting, the branding celebrates the spirit of collaboration and fun.

The brand guidelines include a full suite of assets: logo variations, a tailored color palette, and social media templates designed to seamlessly integrate with the Chamber's broader identity while standing out as a unique sub-brand.

Please follow the link to see the full brand book.