Snip & Sprout - Website Design

The Snip and Sprout project was a hands-on exploration of building a niche e-commerce business specializing in plant clippings and propagation tools. From concept to execution, the project involved crafting a cohesive brand identity, designing a user-friendly website, and implementing SEO strategies to increase visibility. I conducted extensive market research to identify opportunities in the growing indoor gardening industry, developed detailed customer personas, and curated a unique product line tailored to plant enthusiasts of all levels.

To promote the business, I created targeted social media ad campaigns on Instagram and Facebook, leveraging customer personas to drive engagement and traffic. This included designing content for posts, ads, and blog posts to provide value to the community. I also researched eco-friendly packaging solutions and optimized the shipping process to ensure safe delivery of delicate plant clippings, demonstrating attention to operational logistics.

The project emphasized skills such as e-commerce website design, search engine optimization (SEO), social media marketing, product development, and customer engagement. Additionally, I tracked performance metrics, refined strategies based on data analysis, and developed a roadmap for growth, including a detailed timeline and milestones. This comprehensive project reflects my ability to combine creative design with strategic thinking and operational efficiency in the digital commerce space.

If you are interested in seeing the entire proof of concept that has a PDF full of goodies, please click the link above!