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Chroma Charters Branding
Project Type
Brand Identity
Role
Sole Designer
MISSION STATEMENT
Chroma Charters is a female-founded and female-run sailing charter company leading private tours for millennials and their families. Chroma Charters believes in the beauty of nature, showcasing the ocean's 'chromas' or colors during sunset rides and overnight retreats. Chroma Charters partners with a different Ocean Conservation nonprofit each quarter to help protect local habitats for Marine Life.
VISION STATEMENT
Kayla and Chroma Charters aims to inspire, educate, and appreciate the beauty of Southern California marine life.
BRAND GOALS
Kayla would love to grow her brand presence in San Diego with a big social media presence. She wants to avoid cheesy or corny sailing images and instead create a brand and corresponding merch that her ideal client wants to wear. She loves the brands Juneshine, Vuori, and Warby Parker. Eventually, she could see growing Chroma into multiple locations, even internationally.
