State Of The City Address - Rebrand

This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address.

The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.

Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.

The State of the City Address branding reflects a sense of pride, unity, and anticipation for Scottsdale’s growth and achievements. Designed to align closely with the city’s primary logo, the updated version incorporates a sophisticated subtitle that enhances its visual identity. The circular text at the top evokes the Arizona sun, framing the iconic cowboy and reinforcing the city’s heritage while celebrating its future.

The design balances prestige with approachability, supporting the event’s mission to inspire confidence in Scottsdale’s direction and foster a spirit of community. The branding includes detailed guidelines for seamless use across event materials, promotions, and digital platforms.