Know Your Chamber - Rebrand

This comprehensive branding project for the Scottsdale Chamber of Commerce involved redesigning three key initiatives: PMConnect, Know Your Chamber, and State of the City Address. The project required creating cohesive yet distinct visual identities for each, complete with detailed brand guidelines that covered language, social media usage, color palettes, logo variations, and target audiences.

Collaborating with a partner for copywriting, I took full ownership of the design, ensuring each brand aligned with the Chamber’s goals and audience expectations. This was a multifaceted project that demanded strategic thinking, technical expertise, and attention to detail to deliver polished, professional results.

The “Know Your Chamber” branding emphasizes connection, guidance, and community support. Drawing inspiration from the Scottsdale Chamber of Commerce’s main logo, the design incorporates a block-and-window motif, symbolizing building relationships and unlocking opportunities. The approachable yet professional visual identity conveys trust and expertise, resonating with both new and established businesses.

This logo anchors the program as a friendly resource hub, inviting members to engage with the Chamber’s wealth of tools, connections, and educational opportunities. The branding includes adaptable guidelines for consistent use across promotional materials and digital platforms, ensuring clarity and cohesion.